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Just like any industry, there's always a bad apple that spoils the bunch, so it can be tough when making important decisions for your business to not be overcome with FOBRO — Fear Of Being Ripped Off — especially when it comes to Search Engine Optimization (SEO). It's...

Hey there! Caleb Luketic, owner of Steel Marketing here. I wanted to write this introduction to let you know who I am. I actually started out as an investor here in Nashville, TN, not as a marketer. I found success with online marketing in my own business,...

Your business needs to do one major thing for it to be considered successful: turn a profit. How do you do that? Well, you've got to get customers calling you one way or another — which all boils down to how well you market your business. Inbound vs outbound... there...

As a business owner, you’re bombarded with telemarketing calls offering you to buy this service, that service and anything that a telemarketer could try to sell you. But when the Better Business Bureau comes calling, is it something you should say yes to? The BBB is a...

There are multiple ways to market your business, establish credibility and let customers know about your services. You've got flyers you can hang door-to-door, bandit signs or billboards, newspaper ads, Yellow Pages listings, Home Advisor, Better Business Bureau, word...

Facebook is the most popular social media platform out there; it reaches teenagers to baby boomers. Some businesses utilize Facebook marketing perfectly, but others don't either because they are too lazy or just have never been taught. This post is intended to give...

Facebook... all of us waste tons of time daily on Facebook watching funny videos, catching up on the lives of our friends and usually ending up going down a rabbit trail with something or another. But what if instead of wasting that time, you could capitalize it by...

In a previous article, we talked about what local citations are, but let's take that one step further. What can you do to maximize the power of those Local Citations to dominate your local area's map pack for your industry? Let's dive in! So first, you need to set up...

If you're looking to grow your online presence for your business, you've probably heard of SEO and some of the terminology that comes with it. One part of the SEO process includes local citations, which are very instrumental when it comes to getting ranked in the map...

Everyone uses Google when they need something — so do you 😉 But think about it, what do you do when you want to find a new restaurant, need a service or want to look at when a store closes? You Google it. When customers are Googling your services, there are two ways...