Online Marketing
For Home Service Businesses

Online Marketing
For Home Service Businesses

SEO | PPC | Facebook Ads | Website Design

Brands That Trust Us

About Us

Caleb Luketic, owner of Steel Marketing, here! We help home service businesses generate a steady flow of incoming, inbound leads & jobs on a weekly, usually daily, basis.

We absolutely love getting to help home service businesses generate more leads and service calls through our seasoned, tactical marketing techniques!

Search Engine Optimization (SEO), Google Adwords (PPC), Facebook Ads, and Website Design are just a few things we help home service businesses with! 

We love bringing peace of mind to business owners because they know that when Steel Marketing is on the job, they don’t have to go fishing for leads anymore… the leads just flop right in the boat for them!

We’ve been able to help businesses in 20+ industries, so we know that regardless of the type of home service business you have, Steel Marketing is going to be able to help you flourish!

Who Exactly Does Steel Marketing Help?

  • Lawn Care & Landscaping
  • Pressure Washers
  • Roofers
  • Plumbers
  • Contractors
  • Custom Home Builders
  • Pest Control
  • HVAC
  • Water Restoration
  • Carpet Cleaning
  • Mold Remediation
  • Painters
  • Moving Company
  • Piano Movers
  • Gutter Repair
  • Pool Services
  • Electrician
  • Window Replacemenet
  • Appliance Repair
  • Garage Door Repair
  • Garage Floor Coatings
  • Patio & Awning Installation
  • Junk Removal
  • Asphalt Sealcoating
  • Parking Lot Line Striping

What We Offer To Home Service Businesses

Search Engine Optimization (SEO)

We pour the foundation with proper On-Page Optimization, then we continue building trust and authority with our seasoned Off-Page SEO methods, so Sellers find you on Google for years to come.

Google AdWords (PPC)

Our Google AdWords/PPC campaigns are structured differently than most. How? We force Google to work with us rather than the other way around. Our campaigns are built for the long-term success of our clients.

Retargeting Ads

Sometimes, we call these “Creeper” ads because we follow EVERYONE who’s visited your website all over the web: Facebook, Youtube, News Websites, Shopping Websites and more!

Website Design

We only build custom websites on WordPress. Our websites have similar features that are built for conversions, but we do our best to make the website flow with your brand and your target area. Pricing Starts at $2500.

Let's Get Customers CALLING YOU!

Our Pricing

SEO Pricing


**Pricing Starts At $1000 & Is Based Your Online Competition, Domain Authority & A Few Other Factors**
$ 1000+/ Month
  • 100% Package Exclusivity
  • Complete On-Page Optimization
  • Google My Business Optimization
  • Focused Map Pack Rankings Strategies
  • Yext Diamond Citation Package
  • Schema Markup Data
  • Blog Posts
  • Aged Links
  • Free Website Hosting
  • Steel Marketing’s Money Back Guarantee
  • Steel Marketing’s Top-Performing SEO Formula
  • Keyword Reports
  • Platinum Local Citations
  • Press Release
  • Social Signals
  • 30+ Web 2.0’s
  • 30+ High Authority Backlinks
  • Tiered Links

PPC Packages


<$1000/monthAd Spend
$ 450/ Month
  • Set Up Fee — $350
  • Monthly Management Fee — $450


Up To $3000/month Ad Spend
$750/ Month
  • Set Up Fee — $450
  • Monthly Management Fee — $750/month


Up To $6000/month Ad Spend
$ $950/ Month
  • Set Up Fee — $650
  • Monthly Management Fee — $950


Up To $10,000/month Ad Spend
$ 1450/ Month
  • Set Up Fee — $850
  • Monthly Management Fee — $1450


Up To $20,000/month Ad Spend
$2250/ Month
  • Set Up Fee — $1050
  • Monthly Management Fee — $2250/month


Up To $50,000/month Ad Spend
$ $4350/ Month
  • Set Up Fee — $1750
  • Monthly Management Fee — $4350

— Discounted PPC Pricing For Premier SEO Clients —


Up To $6,000/month Ad Spend
$ 600/ Month
  • Set Up Fee — $350
  • Monthly Management Fee — $600

Facebook Ad Packages

*** Packages Include Regular Ads & Retargeting Ads // If You Only Want Retargeting Ads, Take 30% Off Set Up Fee ***


Less Than $1000/month Spend
$ 550/ Month
  • Set Up Fee — $350
  • Monthly Management Fee — $550


Up To $3,000/month Ad Spend
$ 750/ Month
  • Set Up Fee — $450
  • Monthly Management Fee — $750


Up To $6,000/month Ad Spend
$ 1050/ Month
  • Set Up Fee — $650
  • Monthly Management Fee — $1050


Up To $10,000/month Ad Spend
$ 1650/ Month
  • Set Up Fee — $850
  • Monthly Management Fee — $1650


Up To $20,000/month Ad Spend
$ 2450/ Month
  • Set Up Fee — $1350
  • Monthly Management Fee — $2450


Up To $50,000/month Ad Spend
$ 4650/ Month
  • Set Up Fee — $2550
  • Monthly Management Fee — $4650

— Discounted Facebook Ad Pricing For Premier SEO Clients —


Up To $6,000/month Ad Spend
$ 600/ Month
  • Set Up Fee — $350
  • Monthly Management Fee — $600

The websites we build are designed to not just to look pretty or win awards, but to bring you more business. We use a proven process to discover your target customer, create compelling designs, develop on a robust, secure, and modern framework, and combine our SEO services to take your business to the next level.

We build websites exclusively on the WordPress platform, using a variety of frameworks, themes, and plugins handpicked for your needs. We also work with partners to give you lightning fast and secure web hosting, and concierge-level support. 

Before We See Some Testimonies & Examples, Let's Talk About A Few Things

Does Steel Marketing work with everyone out there who’s alive and willing to pay an invoice? No, we aren’t the marketing company for every home service business out there. We ONLY work with businesses that understand the concept of Return On Investment (ROI). Online marketing is an INVESTMENT, not an expense. 

Online marketing will make or break your business, so if you want to continue coasting by on referrals, then that’s great… keep doing that. But if you’re looking to take your business to the next level, and I mean really grow your business through consistent lead flow, then Steel Marketing is a great fit for you.

What separates Steel Marketing from other online marketing companies? Let's dive in...

Is Steel Marketing like Home Advisor? No, we don’t sell the same leads to 27 other people in your market. No, we don’t give disconnected phone numbers on leads. All in all, we’re not even on the same planet as them.

Steel Marketing provides 100% Exclusivity — we just take 1 business per industry/niche per market. It’s like having your own, personal in-house marketing team that you know, beyond a shadow of a doubt, that they are on your side. We aren’t going to help you and your competition… just not how we roll! 

Plus, our strategies are very different from how most other agencies operate. When it comes to Google Adwords, we start very narrow in our focus, rather than casting the widest net possible then, at some point down the line, narrowing things down. If you follow the latter method, do you know what will happen? Wasted AdSpend. Yep, you’re going to WASTE your money on clicks that aren’t even relevant to your business. 

We FORCE Google to earn your business. We don’t just show them the hand we’re dealt. Think about it: Google has every reason to give you better leads because the higher quality each lead is you get from them, the more money you’re likely going to pay Google. We play into that with how we develop and strategize each campaign for our clients. Our process definitely is slower out of the gate, but that’s because we build our campaigns for long-lasting success.

Our SEO strategies are insanely powerful, too. We focus on two main components of Google’s Search Results: Organic & Maps. Lots of people, when searching for services, go straight to the Maps as they research the company best suited for them. Steel Marketing not only makes sure your business is crushing it in the organic lists, but we help you properly fill out your Google My Business profile, teach you how to get more reviews and, overall, help you DOMINATE your competition!

Our packages are not for the faint of heart. Companies that are the most successful are the ones who spend somewhere between $2-4k/month on SEO & Google Adwords with us. If those numbers scare you, Steel Marketing isn’t the right company for you. Sorry! 

*** But Fear Not!! There Is 3rd Party Funding Available. You Can Get Funding Based On OUR Proven Track Record, So There’s No Reason Or Excuse NOT To Jumpstart Your Business’ Growth! Investing In Your Business With Steel Marketing Will Be The Best Decision You’ve Ever Made 😉 

Schedule Your Free Consultation Today

Companies Who Trust Us
Success Stories
  • Andrew Hoelzel Avatar
    Andrew Hoelzel

    I am a client. They told me what they would do, did it, and continue to do it. Rare these... read more

    Sasha Tall Avatar
    Sasha Tall

    Finding Caleb and Steel Marketing has been a blessing. After wasting a bunch of money on Generation Web and Adwords... read more

    Claire Scott Avatar
    Claire Scott

    We've had a great experience with Caleb. He has a great understanding of PPC and SEO strategy. We had our... read more

  • Josiah Rivera Avatar
    Josiah Rivera

    I highly recommend Caleb and his team. They’re doing an awesome job on my PPC campaign and making me some... read more

    Kyle E Leanza Avatar
    Kyle E Leanza

    Absolutely fantastic this guy is the real deal, if you need seo services. I have worked with several others with... read more

    Gordon Watts Avatar
    Gordon Watts

    Calebs marketing strategy is to bombard your potential customer base with automated phone calls, text and emails several times each... read more

  • Paul Knoblauch Avatar
    Paul Knoblauch

    I really appreciate what Caleb and Steel Marketing have done for me thus far. I've been with other companies who... read more

    Daniel Chad Moore Avatar
    Daniel Chad Moore

    As the owner of Propelio I was searching for not only a reputable well established company to partner with, but... read more

    Jeff Filali Avatar
    Jeff Filali

    Caleb is one of the best at SEO & other website services. He understands small business owners are growing... read more


Check Out What Other Business Owners Have Had To Say...

Client Case Studies

Go check out all of our case studies HERE! For even more updates of client rankings, their progress and more visit our Facebook Page!

These Seattle Home Buyers knew they needed something different because the typical SEO company they hired couldn’t get the job done. Things changed when Steel Marketing took control — come take a look!

Come see what it’s like being an active Steel Marketing Client! This case study shows you a handful of active SEO clients that have been aboard for a couple weeks to a few months.

Ohio Cash Buyers had hired multiple SEO companies, but they just couldn’t seem to get over the hump… until they signed on with Steel Marketing 😉 

Does My Business Need SEO in 2021?

Unless a zombie apocalypse has wiped us & the internet out… your ideal customers are STILL going to be Goolging. I mean think about it: when someone needs the service you offer… what’s the first thing they’re going to do? GOOGLE IT!! As long as the internet is around, you need a strong online presence because those potential customers are calling someone… if they aren’t calling you, they’re calling your competition. Let Steel Marketing help you turn the tables on your competition 😉