About Steel Marketing’s Takeoff Program
Steel Marketing is bringing a fresh, new look to lead generation that blows Home Advisor, Thumbtack and Angie’s List OUT OF THE WATER!
We’re bringing everything you know and love about Steel Marketing — our 100% exclusivity promise, our seasoned SEO process and our effective PPC methods — to the world of lead generation! Now you can generate leads directly from Google without all of the expensive initial investment!
Building out a website, paying for SEO, waiting for the process to take effect on Google… not every business can afford the luxury of paying and waiting for all of that to take place. With Steel Marketing’s Takeoff Program, you can generate these warm, qualified leads directly from Google at a fraction of the cost!
Now, you’ll be able to have qualified leads who are actively searching on Google for your services call you directly — talk about cutting out your competition altogether!! No more bidding with a zillion other companies for that same person like you would going through a company like Home Advisor; if you take our advice on how to handle these leads, you’ll be able to close business much faster and with ease!
How it works is pretty simple: we’ll build out a website of our own (we won’t be using your website at all through the Takeoff Program), apply our SEO process to it, kick off a Google Adwords campaign and before you know it, you’ve got leads calling you! This is a great launching pad for smaller businesses who want to do SEO, but just can’t afford the upfront cost.
How It Works
Securing Your Market
Securing Your Market & Niche
With our Takeoff Program, you get 100% exclusivity with Steel Marketing in your market & niche, so we’ll only be generating leads from Google for you! This is where Steel Marketing differentiates itself from Home Advisor, Thumbtack and the like because with those companies, you’re not guaranteed exclusivity. They’ll sell leads to you and everyone else who will pay them money.
We want to establish a long term working relationship with our clients, and if you talk to just about any of our clients, they’ll say that they want to work with us for life. We take great pride in customer service and helping businesses grow to new heights.
Once both parties deem we are a good fit to work together, we’ll start gathering some information from you like a list of target cities, where you want leads calling you at, billing email… just regular house keeping stuff!
Another great feature that you will get is a free CRM on Podio to keep track of your leads. We’ll show you how to use it, so you can easily keep track of your leads. Not only does it help us keep track of the total number of leads generated per month, but it also helps your business to stay on top of leads in hopes of closing more business!
Leads Come To You
Let’s Get That Phone Ringing And Bank Account Growing!
Now it’s time for the best part… making money!!!! After we get house keeping items squared away, it’s time for leads to start calling you, filling out contact forms and you making money!
There will be a dedicated tracking number where leads will call in from, and that phone number will ring directly to whatever number you tell us — whether it be your personal cell phone, office phone, administrative assistant or whoever you want taking inbound calls. If someone fills out a form on the website, you’ll be emailed with all of the information, so you can reach out and make money!
Frequently Asked Questions
Am I The Only One You'll Work With In My Market?
Yes! Steel Marketing offers 100% market & niche exclusivity, so you'll be the only business in your industry that we'll be helping in your area! No one else offers that kind of exclusive access to warm, qualified leads from Google!
Where Will These Leads Be Coming From?
Steel Marketing will be using our seasoned and effective SEO and PPC methods to generate these leads! The only difference between our Takeoff program and our traditional SEO and PPC services is that Steel Marketing is fronting the bill, not you!
Steel Marketing will develop, optimize and rank a website for your area, so we will not be using your website, phone numbers, etc. We will track it all through our systems. BUT here's the cool part: you'll have an opportunity to buy the website directly from us if you choose to at some point down the line, so you can have ownership of where these leads come to!
Steel Marketing WILL NOT, I REPEAT WILL NOT be reselling you leads we buy from other sources. These are going to be fresh, active leads of REAL people who are searching for your services on Google, as well as potentially from other search engines like Yahoo or Bing. So you don't have to worry about being fed crappy leads from Home Advisor, Thumbtack, etc. or other reseller sources.
Do You Offer A Free Trial Or Guarantee?
Absolutely! Steel Marketing does offer a free trial of our Takeoff Program that varies from industry to industry. Some may be an allotted time (I.e. one week free) or a set amount of leads (I.e. first 3 leads are free).
As far as a guarantee, we do not offer a guarantee as to how much money you will make, how many leads you will generate, etc. but we will give you our estimations on how many leads you can expect — though they won't be exact, guaranteed numbers.
We can't guarantee a certain amount of money because if we guarantee you'll make $1000 per lead and you're a bad closer, we can't do anything about that! The businesses that have the most success with our services are the ones who are able to up-sell folks & close someone who's on the fence.
What Is Considered A "Lead"?
Since you'll be buying leads from Steel Marketing, it's important to know what a 'lead' is.
First off, these WILL NOT BE FAKE leads — I have heard many stories about coming from other sources (I'm not going to name names but you know what I'm talking about 😉). These leads will be people who have gone to Google and typed in something relating to your industry.
A lead is NOT a telemarketer, a robot call, a sales call — you will not be charged for those type of calls. A lead IS someone who calls, texts, leaves a voicemail or fills out a form on the website that is interested in your services. It is up to you to call them, text them, email them, knock on their door, etc. to get in touch with them and close the sale.
What Is A "CRM"?
CRM stands for Customer Relationship Management. Essentially, it's a database where all of the leads flow into, so you can easily keep track of your leads. You can store information like their name, phone number, email, address, service they were interested in, price you quoted them, set a time for you to follow up if they aren't ready right this second and so much more!
Having a CRM will allow you to maximize the amount of business you close with the leads generated from Steel Marketing's Takeoff Program! Having this CRM will increase your chances of closing 1 or 2 extra leads per month because no one will slip through the cracks 🙂
How Much Does The Takeoff Program This Cost?
With our Takeoff Program, prices vary based on your specific industry and your market because the more competitive an industry is in a certain area, generally speaking, the more it costs to generate leads. However, Steel Marketing is not here to gouge prices — we want to see businesses succeed and be the catalyst for your growth — so you can rest assured that our prices will be fair and honest.
We have 2 different options: paying per lead or paying a flat rate. Pricing varies based on your industry and market. But when we begin, you'll be given a pricing outline, so you know what you can expect for your area.
It will be cheaper in the long run to pay a flat rate. Here's an example: if a lead costs $50 and there were 30 leads in a month, that'd be $1500 if you were paying per lead. But, in this example, let's say you paid $1000 flat rate and got 30 leads, you actually ended up paying $33.33 a lead instead.
We also do charge a setup fee of $150 per client, which goes to covering setting up your CRM & setting up your entire campaign!
Do I Have To Sign Any Contracts For This Program?
Absolutely not!! Steel Marketing doesn't do contracts for any of our services. Our view is if we can't do our job, you should fire us, move on and find someone who can deliver on what they say they can. Pretty simple! This is a month-to-month agreement, but keep in mind that if at any moment you choose to pause your services with us, Steel Marketing does hold the right to take on someone else in your industry & market. But when you see the quality of leads and the money you're making, you won't want to stop!
Am I Responsible For Anything During The Takeoff Program?
Great question! The answer is yes: you're responsible for converting the leads you're given. Steel Marketing can generate the leads, but we can't hold your hand with closing business. That's on you!
How Does Billing Work? Do I Pay Upfront Or After?
Ah, yes. Billing. This is an important question! So when you first sign on, you do have to pay a $350 setup fee (which goes toward setting up your CRM & Campaign) & your first 10 leads, unless otherwise stated. Each market is first come first serve.
So if each lead cost $50, you'd have to pay $500 + $350 upfront to secure your market, but that $500 counts toward your first 10 leads!
If you pay a flat fee, you pay on the first of the month for all the leads thereafter (I.e. you'd pay your flat fee on June 1 for all leads that came in from June 1 to June 30).
If you pay per lead, you will be billed on the first of every month for the previous month's leads. (I.e. on June 1, you'd be billed for every lead that came in from May 1 to May 31st).
Will You Use My Website Or Yours To Generate Leads?
With our Takeoff Program, we will be using our own website. We WILL NOT be making any changes, updates, optimizations, etc. to your business website. We only do that with our SEO Packages.
All leads will be tracked through phone numbers that we set up, as well as contact forms that come in via a website Steel Marketing will create and control.
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