PPC vs. SEO
Pay-Per-Click is best designed and utilized when you’re wanting to target a specific city, zip code or even neighborhood. If you’re using PPC to blanket an area like Nashville, Tennessee, and the surrounding areas, then you’re probably going to spend a lot of money. If you are going after a PPC campaign, make sure you’re using it in a highly targeting fashion or your budget will get very large quickly.
Search Engine Optimization is going to be a broad search term solution. So let’s say that you’re wanting to go after Nashville, Tennessee, and all the surrounding cities. Going with SEO is going to be a great way to blanket a multitude of keywords because it costs relatively the same to go after 5 keywords as it does 8 or 10. Plus, you’re not paying per click, so you can get an unlimited number of clicks coming to your website.