SEO Case Study: I Will Buy House
I Will Buy House is a real estate investment company based in Seattle, Washington, and owners, Alex and Viktor, target a whole bunch of cities in the greater Seattle area. I Will Buy House’s website had some pretty good domain authority, along with other SEO metrics, thanks to the SEO work Alex had done on the website. They had hired some SEO guys, had done some work themselves, but, ultimately, they just weren’t satisfied with where their efforts left them.
Alex heard about Steel Marketing through Facebook. He’d been following along for a little while with things Steel Marketing would post, share and groups we’d interact in within the REI community. Eventually, he reached out — my guess is he’s probably pretty happy he did 😉
Alex & Viktor had done some SEO deals in the past, but they just never could seem to get over the hump for a few keywords. That was a big target when we first started was to go after those struggling keywords. Another thing Steel Marketing brought to their attention was the lack of reach to outskirt cities. They had spent so much time focusing on the metro area of Seattle that they almost forgot about all the other smaller surrounding towns. We built out city pages for every city they wanted to target (not a small list either), and seemingly overnight, they skyrocketed to the top in a bunch of cities.
DAY 3 Into The Process
Just 3 days into our SEO process, their website shot up in rankings. Those smaller cities they never really focused on… yeah, they were ranking in the top 3 for a large majority of them (they even got a few calls coming in from those outskirt cities over the first few weeks, too).
Another big focus for these guys was getting ranked in the Google Map Pack, so we started our effective and seasoned process… it led to them crushing it across the board in the maps and organic rankings.
Now, after a few months of working together, they’re crushing it for all of their main keywords — organically and on the maps — and now we’re focusing on more long-tail keywords to further expand their brand across Google Searches. Plus, it also doesn’t hurt that these guys are content machines!! They pump out blogs and video content like it’s their job or something 😉
But on a serious note: they take SEO very seriously. They’re constantly asking us what they can do to help with the SEO process.
Yeah, Steel Marketing is a one-stop-shop for your SEO and Google AdWords needs for your business, but there are some things we just can’t do: be you. We can’t publish videos that have you in them. Alex and Viktor are smart with their business: they hire pros to come alongside them in areas they either don’t have time for OR they aren’t an expert in themselves. They do keep tabs on us here at Steel Marketing, but, like I said, they’re always asking what they can do to help the process. Our answer: make more videos!
If you get one takeaway out of this case study, it should be this: be like Alex & Viktor. Hire pros to help grow your business, so you can focus on the things you’re best at: closing deals & making sales.
How Can I Have This Same Success?
The answer to this questions is EASY: you just have to take that leap. Our proven processes are… well, j