SEO Case Study: Patterson Property Solutions

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SEO Case Study: Patterson Property Solutions // Richmond, VA


It’s important that you as a business owner can see real results from Steel Marketing because you can’t just dive into a marketing method without any prior knowledge of how a company has actually done with clients. Here’s how we took Patterson Property Solutions from non-existent to #1!


Patterson Property Solutions is a real estate investment company out of Richmond, Virginia. They service Richmond, the surrounding areas and reaching all the way over to Virginia Beach as well. 

Like most other real estate investment companies, their marketing consisted of mailing postcard, bandit signs, door knocking and the occasional Facebook ad. The owner, Laura Patterson, and I were commenting on a post about what forms of marketing we used for our business. She had wanted to get into SEO, but couldn’t find the right people to help her. She checked out our website, loved the 90 day money back guarantee we offered and the rest is history! Let me show you how her rankings progressed, but more importantly, how she generated an insane ROI!

Rankings & Website:

Her domain name is, and prior to Steel Marketing doing SEO work for her, she did some marketing on Facebook. But there was zero domain authority, and she was irrelevant across Google. Her highest ranking was on page 6 when we started but just after 1 month… things shifted quickly.

Month 2: More cities & keywords added

Woah… talk about a jump! In just 2 months time, we took keywords in Richmond, VA, in arguably one of the most competitive niches, from page 8-10 all the way up to middle of page 2. 


Well, simply put: our seasoned SEO process. That’s your answer right there. We took a website with absolutely ZERO SEO work done to the site, terrible on-page SEO optimization, zero authority and we got them ranked here in just 2 months time. 

Month 3: The Surge To #1 & ROI Galore

Up to this point, we’re about 9-10 weeks in (right in the middle of Month 3) when Patterson Property Solutions surges to the top. I failed to mention this, but already in month 2 they generated 2 deals from SEO. They turned out to be listings for her husband, who’s a realtor, which made enough from both those 2 deals that they already made money from investing in SEO. Here’s where things get even more awesome: they surge to the top as you can see, and they have a record breaking month. Basically, it came down to this: they were willing to spend $10,000 to make $100,000 or spend $100,000 to make $1,000,000. Laura saw the opportunity to have a great Return On Investment, so she took cash and set it aside for SEO… she didn’t waiver. And look, after just 3 months, not only did they recoup their initial investment from the first 3 months, but they had an ROI that would blow your mind… they well more than 10X’d it 😉

How Can I Have This Same Success?

The answer to this questions is EASY: you just have to take that leap.

Steel Marketing makes taking that leap easy because we have a 90 day money back guarantee that if we can’t increase your rankings, you get you money back! So what are you waiting for? Give us a call or SCHEDULE A CONSULTATION!!

No matter what type of business you own and operate — real estate, roofing, plumbing, car sales, pest control or anything else — Steel Marketing can help generate more business for you than you ever thought possible!

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