In Progress Client Case Studies
Here at Steel Marketing, we believe in providing you with all the necessary facts to help you make the decision to start doing SEO — whether that be our insightful blog posts or our results from real businesses all over the country. But a big one is showing you where people are ranking, and the success they’ve had because that’s really encouraging to see: where they started, what it looked like in the middle and what the ‘end’ product looks like — even though SEO is an on-going process, still is nice to see where/when they started generating leads & money!!
So we had an idea: let’s share current client rankings… whether they have been on for a week or a month. This way, you get to see what progress looks like from day 1 to day wherever that particular client is at!
What Are You Looking At?
The screenshots below show a few pieces of information: Average Position, Keyword Distribution and Keyword Change.
Average Position: The average position shows the average of all of the Google Rankings we are tracking. So if they had 5 keywords with the following number rankings: 1, 2, 2, 5, 3. We’d go back to elementary math and find the average: 13/5 = 2.6, so the average position is 2.6.
Keyword Distribution: The keyword distribution is the coolest tracking tool we have by far! This section breaks down where keywords are ranking at: top 3, top 10 and top 100. Both top 3 and top 10 appear on page 1, which is definitely where our target range is for clients. This section shows the increases and decreases of each category. Here’s one little caveat to how the system tracks increases and decreases: if the top 3 shows an overall increase of 8, while the top 10 and top 100 show a decrease of 3 and 5, respectively, then the only reason a decrease shows in the top 10 and top 100 is because those 8 total keywords moved from being in the top 10 and top 100 to landing in the top 3.
Keyword Change: The keyword change section shows an overall up and down of all keywords tracked. So whether a keyword increased 1 spot or 25 spots, it’ll still show a +1 in the Green ‘Went Up’ Section.
We hope this is helpful for you in your pursuit of finding what marketing method(s) will help grow your business like never before! We hope you enjoy!!
Updated on February 18th, 2020.
Rose Quality Garage Doors // Murfreesboro, Tennessee
Rose Quality Garage Doors is based out of Murfreesboro, TN, and they install & repair residential and commercial garage doors. Rose’s owner, Steve, knows how important online marketing is. He had been investing in it for years. Long story short, he got taken advantage of and screwed over. He didn’t have access to his website, didn’t have access to his domain name and his Google My Business listing was suspended. Everything was basically in shambles.
Fast forward 2 weeks after Steve reaches out to Steel Marketing, everything is back online and better than ever before. In just 2 weeks, Steel Marketing got all of his online properties back in his possession & best of all, increased his rankings like never before.
Screenshot #1 is from the first day we started. Screenshot #2 is just F O U R days after we completely optimized his website. Yeah, you read that right. he went from 0 keywords on page 1 then just four days later there were 39 on page 1 🤯😱
Captain Save A Home // Milwaukee, Wisconsin
Check out the latest screenshot of their rankings from day 1 until today… 127 keywords have increased. Yep, you read that right. 127.
House Buyers OKC // Oklahoma City, OK
House Buyers OKC is based out of where it sounds like they are — Oklahoma City. Prior to joining on with Steel Marketing, House Buyers OKC had someone overseas doing their SEO work for them, and it came with decent results. No contracts, but decent ranking results.
They started 2020 off with a bang by choosing Steel Marketing, and we think after about 6 weeks in, James and his team are probably pretty happy they went with us so far – they’ve already gotten a contract & assigned that contract for more than they were even expecting.
2020 is off to a great start for these guys!
Screenshot #1 was taken on the day we started, and screenshot #2 is where we currently are after 6 weeks into things.
NTH Companies // Parker County, Texas
NTH Companies is a custom home builder and remodeling company that mainly serves Parker County, Texas.
Steel Marketing designed (and optimized, of course) a brand new website for their brand, and it immediately started producing not only better rankings, but leads… leads are what we want!
Prior to Steel Marketing, NTH Companies was relatively non-existent online. We’re still helping them get established online, as we’re less than a month into things at the time we’re updating this, but the results they’ve seen in just 3 weeks or so really gets us (and them) excited about what’s in store for the future!
Yep, the future is definitely bright for NTH Companies — especially after this large of a jump in 3 weeks!
Focus Investment Properties // Phoenix, Arizona
Focus Investment Properties is a real estate investment company based in one of the most competitive real estate markets in the country out in Phoenix, Arizona. Before coming on board with Steel Marketing, they only had a Carrot website that they hadn’t done anything with except change a few photos out and add their logos in. They knew that investing in their online presence was one of the most important things they could do because they wanted motivated sellers calling THEM rather than them using all of their energy to find sellers who may or may be interested.
Like all Steel Marketing clients, we start with our powerful on-page optimization process which is the foundation to a successful SEO Campaign. They started out non-existent in the search results, which is typical when a client on boards with Steel Marketing, but where they are after just one month — albeit in one of the most competitive markets in the entire country — is nothing short of amazing.
Screenshot 1 is the day we started and screenshot 2 is exactly one month later. And Screenshot number 3 is 5 months into the process. Heck yeah! It’s not glitz and glam but that’s some legitimate progress made in one of the most competitive markets in the US — Phoenix investors better watch out 😉
KC Property Connection // Kansas City
KC Property Connection is another real estate investment company based out of Kansas City. Toward the end of the summer of 2019, KC Property Connection reached out to Steel Marketing about their online presence. They knew they had to have it, but they didn’t know who to turn to or who they could trust. After seeing Steel Marketing’s results and speaking with a few of our current real estate clients, they knew they found the perfect fit.
When we started out with their SEO Campaign, they had a brand new domain and a brand new Carrot site set up. We got to work like we always do, and the results they’ve shown in just a few short months is incredible.
Let’s take a look at a few screenshots. Screenshot #1 is from the first day they signed on. The second screenshot was taken just 6 days after they started with us. And Screenshot #3 is 6 months into our seasoned process!
HOT MAMA!!! Look at that jump over the past 6 months. A jump in average ranking of almost 93 spots… that’s some good ‘ole Steel Marketing Success right there!
Particular Properties // Orlando, Florida
Particular Properties is a real estate investment company based out of Orlando, Florida. Particular Properties’ owner, Jessica, knew that online marketing was key, so she spent countless hours on her own trying to optimize and perfect her Carrot website — which I must say was in pretty good shape when Steel Marketing got ahold of it! She did a great job at increasing the domain authority by making good backlinks, but she just wasn’t quite there…
Because of the aforementioned work Jessica had done on her website, once we optimized the website properly, things really took effect and jumped up there nicely — so much so that after just 10 days her average ranking was in the top 10… aka page 1!
After the first month or so of being with Steel Marketing, we decided to add on and expand her coverage area after the great success we saw early on. But one thing I wanted to mention: she was able to contract a deal that will more than pay for her initial investments into her SEO & PPC with Steel Marketing. Rankings are key and all, but we want our clients to show us DEALS they are doing, new customers added and the growth, financially, they’ve seen since the start of everything. By her expanding her SEO & PPC efforts after just a short while, it’s already begun to pay off!
Now, let’s dive into her rankings. Screenshot #1 is the day we started, Screenshot #2 is just 4 days after we optimized the website & started our SEO process and Screenshot #3 is just 10 days after we optimized the site & our process began… the results speak for themselves (10 days later and 12 new keywords jumped into the top 3 spots… I’d call that a success)!
Colorado Cash For Keys // Denver, Colorado
Colorado Cash For Keys kicked off their SEO & PPC campaigns with Steel Marketing at the beginning of July, and previously, they had never done SEO with another company before. Their domain & Investor Carrot site were pretty fresh, so there wasn’t much authority sitting there. Like we’ve said before, most of our real estate investor clients use Carrot, and we are absolutely huge fans of what they offer. You can go check out their Pricing & Plans here!
Step one of our process was to optimize their site (aka on-page SEO), step two was to begin our off-page SEO process. Take a look for yourself at how that turned out…
Screenshot #1 is Day 1, BEFORE we optimized the site, screenshot #2 is the day after we optimized the site and screenshot #3 is 2 days after we optimized the site.
Take a look at that explosion right out of the gate!!!! As you can clearly see, on-page optimization is an extremely crucial part of the SEO process that is too often overlooked by other “SEO Companies.”
As we near the end of month 1 for them, here’s where their rankings currently sit. As you can see, we’ve still got more work to be done, but month 1 was nothing short of extremely successful!
Pro Brush Painting & Remodeling // Dallas, Texas
Pro Brush Painting & Remodeling is a general contracting company based out of Arlington, Texas, but they service the entire DFW metroplex. They offer lots of residential and commercial services from painting, remodeling, cabinet refinishing, garage floor epoxy and so much more.
When Pro Brush first started talking with Steel Marketing, they were with another SEO company who had them ranking well for painting keywords, but there was only one problem… Pro Brush didn’t want that many painting jobs. Pro Brush has evolved and grown, and the business wanted to bring more attention to their remodeling aspect of the business. Their other SEO company, from how it was told to us, wasn’t helping them grow in that direction.
Steel Marketing built Pro Brush a brand new website focusing & highlighting the services they wanted, perfected the on-page optimization and their rankings shot up almost immediately!
Plus they are utilizing Google Adwords, which is also generating them an insane amount of high quality leads at a low cost!
Screenshot #1 are the rankings from their old site, and screenshot #2 is just 7 days after their new website went live. Pro Brush, at this point in time, hasn’t launched our Premier SEO Package yet, but they will be very soon. Even still, just from properly optimizing a website, their rankings took a massive leap!
Spartan Sealcoating // South New Jersey
Spartan Sealcoating offers asphalt sealcoating, asphalt repair, asphalt maintenance, parking lot line striping and more to the residents of South New Jersey — they also have a lawn care & property maintenance division of their business.
Spartan’s owner, Chris, had built out a website on his own using Wix (not a great choice for website builds… WordPress is the best of the best!), and had done some SEO-type things on his own. But he never really dove super deep into it himself or hired anyone else. He saw what Steel Marketing was doing for other people in his industry, so he wanted to reach out to see what we could do for him.
After talking and building a game plan around him and his business, we decided to just go ahead and build out a new, fully optimized WordPress website then wait about a month to start our full SEO process — yeah, we’re not going to push folks into doing things they aren’t ready to do yet!! We’re here to work with businesses and help them grow and make more money, not suck them dry!
Screenshot #1 is day 1 (right before his new website was completed), Screenshot #2 was 4 days after his new site was built and Screenshot #3 is 7 days after his new website was built:
Talk about a massive increase!!!! Just absolutely insane how IMPORTANT our on-page SEO process is — which you definitely should read more about here in The Overlooked Foundation Of SEO article we wrote… there’s some good nuggets in there 😉
In a matter of a week, we doubled the amount of keywords they had in the top 3 and added 14 keywords into the top 10 (aka page 1)!!
We haven’t even started our full SEO process yet and these guys are already generating leads. In the first week, they generated 4 new leads — all of which they said are viable leads that could turn into closed business.
Keathley Line Striping // San Antonio, Texas
Keathley Line Striping is a parking lot line striping company based out of San Antonio, Texas, and before coming across Steel Marketing, the bulk of their work came from word-of-mouth/referrals. They did not want to have to rely on the inconsistency of that type of marketing (if you want to call it that), but instead, they wanted some control over when and how new customers found them.
Like many other clients here in the In-Progress Case Study, they were non-existent on Google when we started — so much so that they barely had a website. Steel Marketing built Keathley Line Striping a brand new website, and it has been performing nicely in terms of rankings & conversions. Aside from the rankings, which we’ll get to in a minute, after working with Steel Marketing for roughly 3 months, they’ve easily & nicely recouped their initial investment — plus they’ve got a very nice pipeline of bids made on large commercial jobs that they are awaiting word on whether or not they will also get 😉
Let’s take a look at their rankings, shall we? The first screenshot was taken when we first started building their website, the second screenshot was taken 7 days after we built & optimized their website and the 3rd and final screenshot shows their progress after 2 months of being with Steel Marketing!
We’ve seen some absolute incredible results thus far, but don’t worry… we won’t stop until they are #1 across the board!
Let Steel Marketing Help Grow Your Business
Obviously, these aren’t all of our campaigns we’re working on… we could go on and on for days, but we hope this list of businesses helps paint a little clearer picture of how dominant the Steel Marketing ranking process is. I mean, these are MASSIVE jumps in literally DAYS that all these businesses experienced.
If you’d like more detail on any one of these businesses, we’d be happy to show you some more ins and outs of their campaign in an effort to answer a question you have or address a concern you may have.
Schedule a Consultation with Steel Marketing today, and let’s figure out a game plan to explode the success of your business!