Building your website is the first and most important step in starting online marketing for your business. With so many website builders out there, which platform is the BEST for your business? Let’s talk about a few of the big ones.
The most popular website builders you hear about are WordPress, Wix, Squarespace, Weebly and Go Daddy’s Go Central. There’s so many options out there, but these are the ones I would say are the most popular/most common ones you hear of businesses using.
They all have benefits like Go Daddy’s Go Central, Squarespace and Wix are super easy to plug and play. You just select a template, drag and drop things and you’re done! No coding required. Weebly is a mixture of that & WordPress, while WordPress is the most open-ended one of all.
If you can’t already tell, I pick WordPress as the best website builder out there HANDS DOWN if you’re considering online marketing. If you are building a website and aren’t planning on doing online marketing, then I’m not sure you need a website.
More specially, if you’re planning on doing SEO, then WordPress is the top choice by a long shot… here’s why:
WordPress allows you to develop things however you want. You have more access to code, you can install plugins that help in the SEO cause and you are essentially limitless with what you can do!
When it comes to SEO, you need to be able to change the H1 through H6 tags, you need to be able to edit metadata, SEO titles, add Schema markup, have an XML sitemap, and so much more. With WordPress, you’re easily able to edit and control ALL OF THAT, which means that you have a leg up on your competition if they use another website builder.
All of our clients here at Steel Marketing who do SEO are on a WordPress system of some sort, which is why they have so much success.
SEO is a vital part of business growth, and before you can even think about SEO, you have to have a solid website. If you’re planning on growing your business through the use on online marketing, you should strongly consider using WordPress to create your website.